We began with a refreshed brand identity, ensuring the visuals and tone carried the same warmth, vibrancy, and modern edge that define the in-store experience. From colour palettes to typography, every element was designed to feel approachable yet premium.

On the digital side, we delivered a revamped website and content strategy that showcased their story, culture, and product offerings. With streamlined navigation, mobile-first optimisation, and clear calls-to-action, the site became more than an information hub—it became an extension of the Blank Street lifestyle.

The result was a cohesive digital ecosystem that helped Blank Street Coffee connect with customers online as strongly as they do in-store, building loyalty and extending their brand well beyond the café walls.