We started by refining the brand, highlighting Pariah’s precision, edge, and personality—capturing the confidence and style they deliver with every cut. From visual identity to tone of voice, we ensured the brand reflected the premium yet approachable experience that clients love.

On the digital side, we designed a modern website showcasing services, stylists, and the culture of the barbershop, with clear booking flows and a mobile-first experience. We also developed content strategies for social media, amplifying the brand’s personality and leveraging their stellar reputation, including client testimonials and lifestyle visuals.

The result: a cohesive brand and digital presence that mirrors the Pariah Hair experience, helping them attract new clients, engage existing fans, and solidify their position as Manchester’s go-to destination for style and confidence.