Social Strategy

Social Media Strategy That Drives Results

Time to level up your online vibe. We don’t just chuck out random posts—we build social strategies that actually meansomething. By digging into how people see your brand, we help you speak their language while still keeping it 100% you.

Paired with our branding magic, your message will hit harder, stay consistent, and show up strong wherever your audience hangs out. It’s your brand—just louder, sharper, and way more you.

Social Strategy

Crafting a Social Strategy That Works for Your Brand

Social Strategy That Pops
Content That Clicks
Engagement That Builds Community

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eCommerce
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Strategy

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Laptop with orange background
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The best at what we do

How We Implement Social Strategy

Different platforms require different approaches. We specialize in curating strategies for:

Instagram & Facebook: Visual storytelling, community building, and paid ads to increase brand awareness.

LinkedIn: Professional networking, thought leadership, and lead generation for B2B brands.

Twitter: Real-time engagement and customer service for rapid interaction and brand relevance.

TikTok: Creative, viral content to target younger, trend-conscious audiences.

YouTube: Video content creation for in-depth storytelling and long-form engagement.

Uh oh…

Why Our Social Strategy Works

We’re all about making your brand pop online with smart strategies that actually work. Here’s why our approach is different

Data-Driven
: We use real insights to keep improving your strategy.

  • Tailored: No cookie-cutter plans—just custom strategies that fit your goals.

  • Creative & Consistent: Fresh content, always on-brand, and always on time.

  • Engagement: We focus on building real connections, not just followers.

got a new website that doesnt rank? r & b global
got a new website that doesnt rank? r & b global
got a new website that doesnt rank? r & b global

Another problem…

Our Results & Client Wins

We love turning social strategies into real results. Here’s a glimpse of how we’ve helped our clients level up:

  • Blank Street: Boosted their local community presence with a tailored social strategy, increasing foot traffic and growing their Instagram following by 25% in just 6 months.

  • R & B Global Consultants: Built a LinkedIn strategy that positioned them as thought leaders in the legal recruitment space, increasing high-quality leads by 40% and building a solid professional network.

  • FinPlay Consulting: Created an engaging, educational social strategy that positioned them as experts in the finance world, resulting in a 30% increase in audience engagement and a surge in consultations.

Our work speaks for itself—whether it’s building brand awareness, generating leads, or driving real conversions, we’ve got the track record to back it up.

Social Strategy

Why you need to prioritise your personal and company brand

Prioritising your personal and company brand builds trust, attracts opportunities, and sets you apart in a crowded market. It shapes perception, drives loyalty, and helps you stay top-of-mind with your audience.

The 7 Key Parts of a Social Strategy

Brand Voice &
Identity

We define how your brand sounds and looks so every post feels recognisably you—consistent, confident, and clear.

Audience Targeting

We find out who your people are, where they hang out, and what kind of content actually grabs their attention.

Platform Strategy

Not every platform fits every brand. We pick the right channels for you and tailor the content style to match.

Content Pillars

These are your core themes—what you talk about and why. They keep your content focused, engaging, and on-brand.

Posting Schedule

We map out when and how often to post so you stay consistent without burning out (or spamming).

Engagement Plan

It’s not just about posting—it’s about talking with your audience. We help you build trust, not just likes.

Analytics & Optimisation

We track what’s working (and what’s not), then tweak the strategy to keep growing your reach and results.

What even is a social strategy?

Think of it like your brand’s online sat nav. A social strategy is a clear, creative roadmap that helps you show up on social media with purpose—not just posting for the sake of it. At R & B Global, we build strategies that make people feel something. We find your voice, match it to your audience, and make sure every post does the talking.

What even is a social strategy?

Think of it like your brand’s online sat nav. A social strategy is a clear, creative roadmap that helps you show up on social media with purpose—not just posting for the sake of it. At R & B Global, we build strategies that make people feel something. We find your voice, match it to your audience, and make sure every post does the talking.

What even is a social strategy?

Think of it like your brand’s online sat nav. A social strategy is a clear, creative roadmap that helps you show up on social media with purpose—not just posting for the sake of it. At R & B Global, we build strategies that make people feel something. We find your voice, match it to your audience, and make sure every post does the talking.

Do I really need a social strategy?
Do I really need a social strategy?
Do I really need a social strategy?
What makes R & B Global’s approach different?
What makes R & B Global’s approach different?
What makes R & B Global’s approach different?
Can you manage my socials too, or just give me the strategy?
Can you manage my socials too, or just give me the strategy?
Can you manage my socials too, or just give me the strategy?
Is this just for Instagram, or all socials?
Is this just for Instagram, or all socials?
Is this just for Instagram, or all socials?
How does this link up with branding?
How does this link up with branding?
How does this link up with branding?
I’ve tried social media before and nothing worked. Why would this be different?
I’ve tried social media before and nothing worked. Why would this be different?
I’ve tried social media before and nothing worked. Why would this be different?
Cool, how do I get started? And how much does it cost?
Cool, how do I get started? And how much does it cost?
Cool, how do I get started? And how much does it cost?
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Ready to Elevate Your Digital Presence?

Don't get left behind

Let’s craft bold, game-changing strategies that amplify your digital presence, ignite engagement, and fuel unstoppable growth. Ready to write a success story worth celebrating? Let’s make it happen—together!

Black Wave Background for CTA

Ready to Elevate Your Digital Presence?

Don't get left behind

Let’s craft bold, game-changing strategies that amplify your digital presence, ignite engagement, and fuel unstoppable growth. Ready to write a success story worth celebrating? Let’s make it happen—together!

Black Wave Background for CTA

Ready to Elevate Your Digital Presence?

Don't get left behind

Let’s craft bold, game-changing strategies that amplify your digital presence, ignite engagement, and fuel unstoppable growth. Ready to write a success story worth celebrating? Let’s make it happen—together!

big ideas, big results—let’s turn your vision into a thriving brand.

Crafting since 2021

Copyright: © 2025 R & B Global. All Rights Reserved.

big ideas, big results—let’s turn your vision into a thriving brand.

Crafting since 2021

Copyright: © 2025 R & B Global. All Rights Reserved.

big ideas, big results—let’s turn your vision into a thriving brand.

Crafting since 2021

Copyright: © 2025 R & B Global. All Rights Reserved.